PPC Tools
Adwords Keyword Wrapper
Instantly wrap your keywords in the correct syntax for broad, phrase, and exact match types. Perfect for building out your ad groups quickly and accurately.
Inputs
- A list of keywords in the text box.
Outputs
- Your keywords wrapped in broad, phrase, and exact match syntax.
Interaction: Enter your keywords, and the tool will automatically generate the wrapped versions. You can then copy the results to your clipboard.
How It Works
A transparent look at the logic behind the analysis.
Enter Keywords
Paste your list of keywords into the text area.
Generate Wrapped Keywords
The tool will automatically generate three lists: one for broad match, one for phrase match, and one for exact match.
Export & Use
Copy the generated keyword lists and paste them directly into your Google Ads campaign.
Why This Matters
Wrap your keywords in broad, phrase, and exact match syntax for your PPC campaigns.
Save Time
Manually wrapping keywords is time-consuming. This tool automates the process, allowing you to build campaigns faster.
Avoid Errors
Incorrectly formatted keywords can lead to errors in your campaigns. This tool ensures your keywords are always in the correct syntax.
Improve Campaign Performance
By using the correct match types, you can improve your ad targeting, leading to higher click-through rates and lower costs.
Key Features
Multiple Match Types
Instantly generate Broad Match, Phrase Match, and Exact Match versions of your keywords.
Real-Time Processing
Output is updated automatically as you type or paste keywords, no button clicks needed.
Individual Copy Buttons
Copy the keyword list for each match type separately for easy ad group organization.
Syntax-Perfect Output
Eliminate manual errors by generating keywords with the correct, platform-ready syntax every time.
Quick Clear
A single click clears the input and all output fields, ready for your next set of keywords.
Handles Large Lists
Efficiently process hundreds or even thousands of keywords at once without browser slowdown.
Sample Output
Input Example
Interpretation
The tool takes a list of keywords and automatically applies the correct formatting for each of Google Ads' main match types. Broad match uses no special syntax, Phrase Match is enclosed in quotes, and Exact Match is enclosed in square brackets.
Result Output
Broad Match: seo consultant ppc expert Phrase Match: "seo consultant" "ppc expert" Exact Match: [seo consultant] [ppc expert]
Common Use Cases
Campaign & Ad Group Builds
Rapidly create keyword lists for new campaigns and ad groups with the correct match type syntax from the start.
Keyword List Preparation
Prepare keyword lists for your agency or in-house team, ensuring accuracy and saving them time on execution.
Client Onboarding
Quickly structure a new client's keyword strategy into campaign-ready formats, improving efficiency.
Learning PPC Syntax
A hands-on way to understand and visualize the difference in syntax between broad, phrase, and exact match keywords.
Troubleshooting Guide
Output Not Updating
The tool relies on JavaScript. Please ensure it is enabled in your browser. If you are pasting a very large list, there might be a brief delay while it processes.
Copy Buttons Not Working
This feature requires browser permission to modify the clipboard. Check if your browser or any security extensions are blocking this action. As a backup, you can always manually select and copy the text.
Pasting from Excel/Sheets Adds Extra Spaces
When copying from spreadsheets, sometimes extra spaces or tabs are included. The tool is designed to trim whitespace, but for best results, paste as plain text if possible.
Pro Tips
- Start with a broad set of keywords using the Keyword Mixer tool, then bring the final list here to wrap them.
- For Single Keyword Ad Groups (SKAGs), paste one keyword at a time to get all three match types for that single term.
- Use the 'Phrase Match' output for building your initial ad groups to maintain a good balance of reach and relevance.
- Use the 'Exact Match' output for creating highly targeted ad groups for your top-performing, highest-intent keywords.
- Don't forget to use the 'Broad Match' keywords (carefully) in combination with a strong negative keyword list to discover new search queries.
- Combine this tool with the Typo Generator. Create typos of your core keywords first, then wrap them in phrase and exact match.
Frequently Asked Questions
What is the difference between phrase and exact match?
Phrase match (e.g., "seo consultant") can show your ad if the search query includes the phrase in that order, with other words before or after. Exact match (e.g., [seo consultant]) will only show your ad if the search is for that exact term, with no other words.
Is Broad Match Modified (BMM) supported?
No. Google deprecated Broad Match Modified in 2021 and rolled its behavior into Phrase Match. This tool focuses on the currently supported match types.
Why would I use Broad Match?
Broad match provides the widest reach and is excellent for keyword discovery. It allows Google's AI to find new, relevant search queries you might not have thought of. However, it requires careful monitoring and a robust negative keyword list to be profitable.
Can I use this for Microsoft Ads (Bing)?
Yes. Microsoft Ads uses the same syntax for phrase match (quotes) and exact match (square brackets) as Google Ads, so the output is fully compatible.
Does the order of my input keywords matter?
No, the tool processes each line independently. The order of the output will match the order of the keywords you enter in the input box.