Revenue-First
Ecommerce SEO Consultant for Growth Teams
I am Shounak Gupte. With over 15 years of experience in Digital Marketing and e-commerce, I help stores win high-intent search demand by optimising product visibility, category authority, and conversion paths.
Not Featured On Any Of These
But Still AWESOME !
The Hidden Revenue Leak in Ecommerce SEO
Your store can have great products and still lose sales if Google can’t understand, trust, or prioritise your key pages at scale.
of e-commerce sites have product and variant pages that never rank due to duplication, thin content, or weak internal linking.
When pages feel slow or unstable, add-to-cart and checkout completion rates drop sharply.
of online purchases originate from generic product searches rather than brand terms, making SEO a core growth lever.
Ecommerce SEO Consulting as a Profit Multiplier
An Ecommerce SEO Consultant does more than rankings. I build a system that turns search demand into revenue across your entire catalog.
More High-Intent Traffic
Rank for product, category, and comparison keywords that convert into purchases.
Stronger Category Authority
Build category pages that capture demand early and funnel buyers to the right products.
Higher Conversion Efficiency
Improve UX, speed, and content clarity so organic visitors buy more often.
Scalable SEO Architecture
Template and indexing strategy that supports thousands of SKUs without cannibalisation.
Core Expertise
I specialize in the complex intersection of technology and search discovery.
Technical SEO Audits
Deep-dive forensic analysis of your site architecture, crawlability, and indexability.
Enterprise SEO
Scalable strategies for sites with millions of URLs and complex stakeholder environments.
Architecture & Migrations
Risk-free platform migrations and structural overhauls protecting your organic equity.
Core Web Vitals
Engineering-led performance optimization to meet Google’s strict user experience signals.
The Ecommerce SEO Execution System
A proven approach to fixing revenue blockers and scaling organic growth across products, categories, and collections.
Ecommerce SEO Audit
Deep review of indexation, templates, internal linking, schema, and faceted navigation to find what’s holding revenue back.
Keyword-to-Page Mapping
Map search demand to products and categories, prioritised by margin, inventory, and conversion potential.
Optimisation & Implementation
Upgrade templates, structured data, content rules, and technical performance with developer-ready requirements.
Testing, Scaling, Expansion
Validate uplift, scale proven patterns across the catalog, and expand into new commercial keyword opportunities.
What Sets Me Apart?
Direct access. Faster execution. Higher accountability.
Typical Agency
- Locked-in 12 month contracts
- Managed by junior account execs
- Generic, template-based reports
- Opaque "proprietary" methods
Shounak Gupte
- No Locked-In Contracts. Performance based.
- 100% Transparency. Data-driven approach.
- Ethical. White-hat practices only.
- Customized strategy for YOUR stack.
Meet Shounak Gupte
Bridging the gap between technical complexity and revenue growth.
I am an expert SEO Consultant with over 15 years of experience in Digital Marketing & Web Development. I help businesses grow online by solving the technical bottlenecks stopping you from scaling.
Mission.
My mission is to exceed your expectations. I deliver highly effective digital marketing services to help businesses improve their output, profitability and achieve their goals.
Vision.
To succeed in business you must be willing to work hard and be committed to your dream. My aim is to have every business I work with reach the highest possible ranking on the internet.
My Approach
Driven by data, grounded in ethics, and executed with technical precision.
Customized Strategies
I create tailored SEO strategies based on your specific business goals, target audience, and industry, ensuring a unique approach that delivers results.
Technical Expertise
As an SEO expert, I possess deep technical knowledge and keep up with the latest trends and algorithm updates to optimize your website effectively.
Data-Driven Approach
I rely on data and analytics to drive my SEO decisions. By constantly analyzing performance metrics, I refine strategies for continuous improvement and better ROI.
Transparent Reporting
I provide clear, actionable reports that focus on key performance indicators (KPIs) and ROI, removing the jargon so you can see exactly how my work impacts your bottom line.
Ethical Practices
I follow white-hat SEO techniques and adhere to industry best practices. My ethical approach ensures long-term sustainability and protects your website from penalties.
Collaborative Partnership
I value collaboration and believe in working closely with my clients. I take the time to understand your business objectives and actively involve you in the SEO process to achieve mutual success.
Client Impact
Category-Led SEO Growth for a Multi-Brand Online Store
Rebuilt category architecture and internal linking to improve rankings for high-intent collections and increase organic revenue across priority ranges.
Key Results
- 44% increase in organic revenue from categories
- Top 5 rankings for 160+ collection terms
- Improved crawl efficiency by 49%
Product Template Optimisation for a DTC Brand
Optimised product templates, schema, and variant handling to increase non-branded traffic and improve conversion rates from organic sessions.
Key Results
- 37% increase in non-branded product traffic
- 22% uplift in organic conversion rate
- Rich results enabled for key products
Ecommerce SEO Migration for a Scaling Retailer
Managed a platform migration with URL consolidation and redirect governance, preserving rankings while improving indexation and page performance.
Key Results
- 96% organic traffic retained post-migration
- Reduced duplicate URLs by 58%
- Improved Core Web Vitals sitewide
Based in Melbourne
Serving Clients Worldwide
Localized strategies for dominant international performance.
Ecommerce SEO FAQs
What to expect when you hire an Ecommerce SEO Consultant.
I am a solo Ecommerce SEO Consultant. You work directly with me for strategy, execution plans, and ongoing optimisation.
Yes. Product and category performance is the core of e-commerce SEO, including templates, content rules, and internal linking.
Most stores see measurable movement within 60–90 days, with stronger gains as optimisations scale across the catalog.
Audits and migrations are scoped projects. Ongoing ecommerce SEO consulting is a monthly retainer. Minimum engagement starts at $5k.
Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento, and custom storefronts with headless or traditional architectures.
Yes. Facets are a common ranking killer. I implement indexing rules, canonicals, and internal linking to control crawl and signals.
Absolutely. The largest e-commerce upside typically comes from generic product and category keywords that capture new customers.
Reporting focuses on revenue, conversions, rankings for priority pages, and indexation health—supported by live dashboards.
Both. Audits identify the plan, but ongoing consulting is where scaling and compounding gains happen month after month.
No ethical Ecommerce SEO Consultant can guarantee rankings. I guarantee best-practice execution and strategies built for growth.
Ecommerce Technical SEO
Why Hiring an Ecommerce SEO Consultant Drives Sustainable Revenue Growth
An Ecommerce SEO Consultant helps your store compete on the keywords that actually drive purchases. Many sites rely on ads while organic product and category rankings stay under-optimised. When search demand is mapped correctly and pages are engineered for visibility, ecommerce SEO becomes a compounding acquisition channel. The outcome is more qualified traffic and more sales without rising ad costs.
E-commerce SEO fails when Google can’t prioritise your commercial pages. Duplicate variants, weak internal linking, and poor indexing rules dilute ranking signals across the catalog. An Ecommerce SEO Consultant fixes these structural issues, making it easier for search engines to crawl, understand, and rank the pages that generate revenue. This improves both visibility and conversion performance.
Scaling Product and Category Rankings with an Ecommerce SEO Consultant
As inventories grow, ecommerce SEO becomes a system problem, not a single-page optimisation task. Product templates, category hierarchy, and structured data must work together across thousands of URLs. An Ecommerce SEO Consultant builds scalable rules for content, internal links, and indexation so growth does not create cannibalisation. This is how large catalogs win consistently.
Ecommerce SEO is also a conversion lever. Faster pages, cleaner navigation, and stronger page relevance reduce friction and increase purchase intent. When product pages show up for the right searches and deliver a better experience, revenue increases from the same traffic. This is the difference between rankings that look good and SEO that pays.
Future-Proofing Your Store with Ecommerce SEO Consultant Expertise
Search algorithms and retail competition change constantly, especially around seasonality and new product launches. An Ecommerce SEO Consultant keeps your store resilient by updating templates, strengthening authority signals, and protecting indexation quality. This proactive approach prevents traffic volatility and keeps growth predictable. Over time, your organic channel becomes a stable revenue engine.
The most valuable ecommerce brands build owned demand, not rented clicks. With the right SEO foundations, your store earns visibility for non-branded searches and captures new customers earlier. Those gains compound as your catalog expands, creating an advantage competitors can’t easily buy. That is what sustainable ecommerce SEO looks like.